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As of 2024Atlas Monroe’s net worth is estimated to be over $7 millionAtlas Monroe is a plant-based food company that gained widespread recognition after appearing on ABC’s Shark Tank in 2019. Rohan Oza and Mark Cuban offered to buy the business, but their offer was rejected.

Deborah Torres founded Atlas Monroe and her husband, Jonathan Torres; Atlas Monroe specializes in creating vegan versions of popular “soul food” dishes, including fried chicken and mac ‘n’ cheese.

Atlas Monroe Net Worth: What Happened After Shark Tank

Atlas Monroe Wikipedia & Biography

Here is the Atlas Monroe biography overview:

AttributeDetail
Business DetailsOnline Vegan Catering
Founders nameDeborah and Jonathan Torres
Founded In:2017
Location (Country):San Francisco Bay
Investment Asked by Company:$500,000 for 10% equity
Sharks on board (Investors):Mark Cuban and Rohan Oza ($1 million for 100% equity alongside a 10% royalty)
Deal StatusRejected
Shark Tank Episode:Season 11 Episode 02
Net Worth$7 million
Business Status:Active
Atlas Monroe Net Worth, Biography & Wiki Overview

Deborah Torres Early Life

Deborah Torres, the founder of Atlas Monroe, grew up in Silicon Valley, and her parents emigrated to the United States. Her father is from Guyana, and her mom lives in the UK.

Deborah’s diverse ethnic background exposed her to various cuisines early on. Her two grandmothers were restaurant owners and fried chicken was a significant part of their family tradition.

Deborah’s father’s diagnosis of type 2 diabetes prompted the family to embark on a 90-day raw vegan diet.

They explored raw fruits, vegetables, and plant-based meals during this period. Despite the refreshing change, hunger pains and cravings tested their resolve.

Atlas Monroe Founders

Deborah Torres and Jonathan Torres are a married couple who co-founded the vegan food company, Atlas Monroe. Deborah Torres (born May 10, 1982) and Jonathan Torres (born September 15, 1980) met during college. They got married in 2005 and have two children together.

In summary, Deborah and Jonathan Torres married in 2005 and used their relationship as a couple to co-found and grow the vegan brand Atlas Monroe into a multi-million dollar business.

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Story Of Founding Atlas Monroe

Her father’s diagnosis of type 2 diabetes transformed Deborah’s life. This pivotal moment led the family to embark on a 90-day raw vegan diet. During this period, they explored the world of raw fruits, vegetables, and plant-based meals.

Despite the refreshing change, hunger pangs and cravings tested their resolve. Deborah researched plant-based textures and flavours, experimenting with recipes for raw vegan tacos, lasagna, nachos, pizza, burgers, and chicken nuggets.

Remarkably, her father’s health significantly improved during this time. Inspired by her family’s health journey, Deborah continued her culinary exploration, focusing on cooked plant-based foods.

In 2017, she founded Atlas Monroe with a mission: to provide equally delicious and healthier alternatives to traditional meat products.

Unlike most plant-based chicken alternatives, Atlas Monroe aimed to emulate the parts of chicken found in high-end restaurants rather than the typical kids’ menu fare.

Atlas Monroe Mission

Atlas Monroe is a trailblazing brand that crafts award-winning vegan fried chicken, ribs, and more. Their mission revolves around creating mouthwatering, all-natural, and plant-based cuisine that redefines the dining experience.

They specialize in globally inspired favourites, including succulent ribs, Cajun fried chicken, deep-fried stuffed turkey rolls, classic Caribbean rice & peas, and other delectable eats. Atlas Monroe aims to illustrate that an alternative, healthier lifestyle doesn’t have to be bland.

Atlas Monroe Awards

The founders, Deborah Torres and Jonathan Davis embarked on this culinary adventure with a shared vision: to create delicious plant-based foods that everyone could enjoy.

Their crispy fried ‘chicken’ has gained widespread acclaim, hailed as “the best thing at the National Fried Chicken Festival.”

Thousands across the globe have declared Atlas Monroe the best vegan fried chicken they’ve ever tasted. Atlas Monroe boldly claims the title of the GOAT (Greatest of All Time) when it comes to vegan fried chicken.

Atlas Monroe At Shark Tank

There are many questions people ask about Atlas Moroe on the internet. However, one of the most frequently asked questions is about what happened at Shark Tank.

In 2019, Atlas Monroe appeared on Season 11, Episode 2 of “Shark Tank.” The Torres couple pitched their company, seeking $500,000 for a 10% stake. The twist? When the sharks tasted their food, they discovered it wasn’t chicken—it was an organic, vegan meat!

Despite unanimously agreeing that the food was delicious, the valuation raised eyebrows. Kevin O’Leary questioned the math, but the discrepancy was due to shipping income. Barbara CorcoranLori Greiner, and guest shark Rohan Oza opted out.

Mark Cuban remained interested, offering $500,000 for a 30% stake. But the real surprise came when Cuban and Oza teamed up for a total buyout offer of $1 million, including 10% of profits for the Torres family.

Although one million dollars is a substantial sum, Torres was wise enough to see that it would pale compared to what Atlas Monroe could earn in the coming years. In the end, she turned down the offer from Cuban and Oza and chose to be the CEO and 100 percent owner of Atlas Monroe.

What Happened To Atlas Monroe After Shark Tank?

After their “Shark Tank” episode aired, Atlas Monroe experienced a surge in demand. Within two hours, they raked in an impressive $350,000 in online sales and promptly sold out of stock.

Profit MilestoneAtlas Monroe has exceeded $2 million in profits since their appearance on the reality TV show. Their commitment to quality and innovation has paid off significantly.

World’s Largest Vegan Fried Chicken Manufacturer: Despite the challenges faced during their “Shark Tank” pitch, Deborah Torres emerged as the sole owner of the world’s largest vegan fried chicken manufacturing company.

Co-founder Jonathan Torres eventually left the business, but Deborah’s determination and savvy business sense have propelled Atlas Monroe to new heights.

By the end of 2021, the company produced one million pounds of chicken. Under Deborah’s leadership, the company has sold over $2 million since appearing on Shark Tank and is on track to make $5 million in 2021.

Since then, the company has not released any recent sales figures, but analysts estimate that Atlas Monroe is earning over $5 million annually.

In addition to chicken, they now make other plant-based meat. They no longer follow the direct-to-consumer approach and are supplying over 50 restaurants nationwide.

Atlas Monroe Social Media Profiles

FAQs

What is Atlas Monroe net worth?

Atlas Monroe’s net worth is estimated to be over $7 million

How to fry Atlas Monroe chicken?

Deep-frying Atlas Monroe fried chicken for five minutes at 350°F is the preferred way of preparation.

What is Atlas Monroe chicken made of?

The chicken at Atlas Monroe is entirely vegan. It consists solely of plant-based ingredients and excludes any animal meat.

How long does Atlas Monroe take to ship?

You should allow one to fourteen days for the delivery of your vegan chicken if you place an order with Atlas Monroe.

Which celebrities eat Atlas Monroe chicken?

Before making an appearance on Shark Tank, the fried chicken company had a sizable fan base that included some well-known figures. Its Cajun Fried Chicken and Waffles won the 2019 New Orleans National Fried Chicken Festival’s best dish award. Stars like Jermaine Dupri and Jay Versace have shown their admiration for the brand’s merchandise ever since.

Is Atlas Monroe sold in grocery stores?

In addition to their online website, Atlas Monroe sells its products across the United States in the various leading grocery stores you can think of.

Is Atlas Monroe still in business?

Deborah Torres still holds ownership of Atlas Monroe. Now, an increasing number of locations and online platforms offer the company’s products in retail packaging, with nationwide shipping services available.

Is Atlas Monroe sold in stores?

YesAtlas Monroe is sold in stores! You can find their products at various retail locations.

Who is the owner of Atlas Monroe?

Deborah Torres is the founder and CEO of Atlas Monroe.

Accuracy is our priority. The content of the Net Worth and Biography changes frequently. If you notice anything that needs to be corrected or doesn’t appear correctly, don’t hesitate to contact us, and we will fix that as soon as possible. Keep visiting networthsworld.com for the latest updates on your favorite celebrity’s net worth and biography.

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